We Are Parks Hospitality Group

Parks Hospitality Group, established in 1998, is a Raleigh-based hotel ownership and management firm with properties located in North Carolina, South Carolina, and Tennessee totaling 1219 rooms and employing over 375 associates. We are proud franchise partners with Hilton Worldwide, Marriott International, and Hyatt Corporation. Parks is a family-owned company focused on developing, owning and managing successful hotels.

Story

Over the past 20+ years, we have not only built a burgeoning portfolio, we have cultivated a culture to guide us through the next 20 years and beyond. We are built upon our four pillars: People, Passion, Product and Purposeful Process. Each is critical, as we look to grow both quickly and sustainably.

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Our most important resource that ultimately sets us apart from our competitors. We expect extraordinary things and must provide the tools, resources and training required to empower our team to achieve their very best.

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We are committed to providing a product that all associates are proud to represent. We are guided by the fact that decisions made today should have a positive impact tomorrow.

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We must develop and implement processes that have an explicable purpose. Our foundation consists of processes that create consistency and form that will allow us to grow in a responsible manner.

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It can’t be taught or bought. It is so strong that others can see it, hear it and feel it from the way you present yourself and your ideas. You cannot contain it or control it and without it, success is not possible. Passion is what allows us to enjoy the journey and breeds perseverance. Passion builds strength, talent and foundation to overcome any obstacle.

At the end of the day, our goal is simple. We want to invest in people who are proactive, persistent, and accountable, in order to provide outstanding service. We believe that with this formula, we are poised for continued success with our existing portfolio and sustained growth with new hotel development. Parks Hospitality Group is familial in more ways than one. The name “Parks” is actually an acronym that pays homage to the names of the immediate family of our founder, Ramesh Patel. His son, Shaunak, who took the reins of the company in 2007, is committed to ensuring that as we continue to grow, our associates feel they are part of the family.

Team

Shaunak Patel

President

Mr. Shaunak Patel joined Parks Hospitality Group in 2007 and has been responsible for Parks’ overall strategic growth. Mr. Patel provides strategic and innovative guidance in Parks’ management and development divisions.

Prior to joining Parks, Mr. Patel founded and managed Esoteric Solutions Inc., a technology solutions provider for the hospitality industry. He gained significant exposure to the hospitality industry through the time he spent working with hotels and owners. Mr. Patel currently oversees all Information Technology for Parks Hospitality Group.

Shaunak earned a B.S. in Electrical Engineering at the Georgia Institute of Technology. He earned his M.S. in Electrical Engineering from the University of Pennsylvania with business exposure from the Wharton School of Business.

RAMESH PATEL

President Emeritus

Mr. Ramesh Patel started his first major hotel project by constructing and opening the Comfort Inn South in Garner, North Carolina in 1992. Following its success, Mr. Patel developed and opened two more properties in 1998, the Comfort Suites RTP/RDU in Durham, North Carolina and the Hampton Inn in Mebane, North Carolina. At that time, Parks Hospitality Group was formed to effectively manage the operations of all three hotel properties.

Although Mr. Patel’s educational background is in Mechanical Engineering with notable work in the largest nuclear power plants in the US, his tenure’s focus was in the hospitality industry – in developing, managing, and effectively operating franchised hotels.

Adrian Brewington

Vice President of Operations

Mr. Adrian Brewington joined Parks Hospitality Group in 2018 and currently serves as its Vice President of Operations. Mr. Brewington is responsible for the oversight of all hotel operations for the entire portfolio. Prior to joining Parks Hospitality, Adrian was Vice President of Operations for Interstate Hotels & Resorts. He was with Interstate Hotels & Resorts for over 22 years where he also held a variety GM positions of several major brands.

Mr. Brewington obtained his Bachelor of Science from Appalachian State University in Applied Mathematics.

Dhiran Patel

Vice President of Finance

Mr. Dhiran Patel joined Parks Hospitality in September 2013 as the Corporate Controller and now serves as its Vice President of Finance. Mr. Patel is responsible for oversight of the Company’s corporate and hotel accounting, treasury, tax, financial planning and analysis, asset management, internal audit and investor relations. Prior to joining Parks Hospitality, he was employed with Concord Hospitality as a Property Controller where he managed a variety of select and full service properties.

Mr. Patel obtained his bachelor of science from North Carolina State University in Parks, Recreation, and Tourism Management with a concentration in Tourism and Commercial Management.

Chris Hardy

Vice President of Sales and Revenue Strategy

Mr. Chris Hardy joined Parks Hospitality Group in 2020 as Vice President of Sales & Revenue Strategy to lead sales, marketing, and revenue management for the portfolio. A 20+ year veteran of the hospitality industry, Chris has served in leadership roles at hotel, regional and corporate levels with global brands including Hilton, Marriott, and Wyndham.

Mr. Hardy is active in industry organizations including HSMAI and an Adjunct Instructor at Wake Tech Community College. He believes training, professional development, mentorship and collaboration are cornerstones to success.

Mr. Hardy holds a Bachelor of Science in Hospitality Management from Keuka College.

Chuck Cordell

Accounting Assistant

Mr. Chuck Cordell joined Parks Hospitality Group in 2017 as the Accounting Assistant. Mr. Cordell is responsible for assisting the Corporate Controller in the daily, monthly, and annual accounting processes for the entire Parks Hospitality Group portfolio. He is also responsible for performing and managing the day to day functions of accounting across each hotel and future development to assure ownership of proper financial control and record-keeping.

Prior to joining Parks Hospitality, Mr. Cordell was employed with Concord Hospitality as an Accounting Assistant where he assisted with a variety of select and full service properties.

Savannah de Groot

Human Resources Generalist

Mrs. Savannah de Groot joined Parks Hospitality in 2016 as Human Resources Generalist. Mrs. de Groot is responsible for the Company’s payroll administration, benefits management, recruitment, and employee relations. Prior to joining Parks Hospitality, she was employed with Vineyard Vines in Stamford, Connecticut as Human Resources Coordinator.

Mrs. de Groot obtained her bachelor of arts from the University of North Carolina at Chapel Hill in Management with a concentration in Human Resources Management.

Seth Mason

Project Manager

Mr. Seth Mason joined Parks Hospitality Group in 2014. As a Project Manager, he is responsible for assisting with a variety of tasks involved with new property development. These include site selection and market due diligence, tracking project expenses and budgets, ensuring brand compliance, FF&E purchasing, and organizing and coordinating efforts during the design, development, and construction of new properties.

Prior to joining Parks, Seth worked in South Korea as an English teacher before returning to school and pursuing a career in the hospitality industry.

Seth graduated with a B.A. in Economics and Spanish from Berry College in Rome, Georgia. He earned Master’s Degrees from the Aix-Marseille Graduate School of Management in France and from N.C. State University in Raleigh, NC.

Jordan Henningsen

Construction Manager

Mr. Jordan Henningsen joined Parks Hospitality Group in early 2020. As the Construction Manager, he is responsible managing all construction related activities for all new and renovated properties. These include site selection, market due diligence, managing external vendors, establish and maintaining project budgets, brand compliance and turnover to the PHG operations team.

Jordan has spent all of his career in the commercial Real Estate and Construction industry, including Aldi Foods and Circle K convenience stores.

A graduate of North Carolina State University, Jordan is also a licensed general contractor in 15 states across the nation.

Kevin Fu

IT Engineer

Mr. Kevin Fu joined Parks Hospitality Group in October 2016 as the Information Technology Engineer. The maintenance and operation of cloud functionality for all company processes are his primary responsibilities along with assisting in the resolution of any technical issues arising on the properties.

Mr. Fu obtained his Bachelor of Science in Biomedical and Health Sciences Engineering at the University of North Carolina at Chapel Hill.

Nolan Osborn

Project Manager – Operations

Nolan joined Parks Hospitality Group in 2019 as the Project Manager – Operations. Nolan is responsible for the direction, coordination, implementation and completion of projects for Operations, Sales & Marketing, Human Resources, Accounting, and IT.

Prior to joining Parks Hospitality Group, Nolan managed Customer Care Vendors for Synapse Group at their corporate office in Stamford, CT. He holds a Lean Six Sigma Black Belt and a B.A. in International Studies with course work completed in Russia, Germany, and Washington D.C.

Nikhil Natu

Director of Product – Lodgistics

Kristin Jarvis

Account Executive – Lodgistics

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Expertise

We offer expertise and a depth of resources in all key aspects of hotel operations that provides effective operating strategies and yields exemplary service, revenue and financial performance.

• Operations – We believe “service” drives bottom line profit and our employees are empowered to do whatever it takes to provide superior guest service. We manage our assets and make every decision on the basis that we will live with the consequences and or rewards of those decisions for years to come.
• Sales and Marketing – We expend infinite resources to meet expectations to have every hotel lead their respective market. We manage by Market Segment to deploy aggressive sales and marketing strategies to optimize market share.

• Revenue Management – We utilize advanced analytics, forecasts and detailed segmentation to implement effective pricing and inventory strategies.  We strategically merge Revenue Management with Sales & Marketing to develop progressive winning revenue strategies to form our Revenue Optimization Team.
• Accounting & Finance – Our advanced systems offer accurate and timely financials, and allow our management teams to operate in an effective and efficient manner. Our services include detailed P&L analysis, routine audits and a full-range of customizable financial and reporting capabilities.
• Human Resources – Our HR practices focus on recruiting and retaining top talent within the hotel industry by providing standardized policies and procedures, in-depth training, accountability and strong culture. Our processes help create environments focused on superior guest service and happy and efficient workplaces.
• Information Technology – PHG administers and supports numerous systems and provides services that enhance business operations and guest services.  We offer a variety of easy to use web-based services that support all departments.

PHG’s management philosophy centers on establishing a balanced scorecard aimed at providing clear focus and attention to the company’s keys to success.  We maintain high expectations for the critical aspects of our company that we defined as our Key Performance Indicators (KPI’s).  Combined with our Parks Pillars, KPI’s help to offer a culture with common goals, accountability for all associates, and connects their work to the overall success of the company.  We invest in our associates and provide them with the tools, resources and vision to excel individually and as a team.

Our KPI’s help to maintain focus on the most important measures of success for the company.

• Associate Satisfaction and Development – Our people are our most valuable resource and we have an unrelenting pursuit to be the #1 employer of choice within the hotel industry. We want to lead the industry in training and associate development with a commitment to ensuring purposeful process in all areas of hotel management.
• Guest Satisfaction – We expect all hotels within the portfolio to rank within the top 20% of their respective brand service score rankings.
• Top Line Revenue – We believe driving top-line revenue growth is integral to our success. We operate many dynamic systems that are inclusionary of all associates, as every associate plays a key role in selling and offering great experiences.
• Profitability – We ultimately believe top-line revenue performance, maximizing operational efficiencies and cost control accountability are the most important factors driving our financial performance.

All hotels in our portfolio started as a vision and were constructed into reality from the ground up. We ensure the success of our “visions” as hands-on owners and operators who have a true passion for hospitality. Our projects are meticulously planned and analyzed, ultimately leading to the successful pairing of ideal locations and superior brands. Our growth as a company is directly attributed to the fact that each of our projects have been more successful than the last.

Our success as Hotel Developers is attributed to several factors::

• Market Due Diligence: We utilize a series of analytical reports and our own industry expertise to evaluate and identify sustainable growth markets.
• Brand Partnership: We believe the hotel brand is equally as important as location.  We are proud development and operating partners with leading hotel brands Marriott, Hilton and Hyatt.
• Site Selection: Location is everything but we take it a step further.  Our vigorous site selection process ensures all hotel site locations feature great visibility, easy access and synergy with local surroundings.
• Design, Development & Construction: We use exclusive industry-leading architects, engineers and construction companies to develop prototypical and atypical building designs.
• Investor Relations: Our track record of on-time, on-budget, smartly designed and lucrative hotel developments has led to many repeat investors.  We are personally invested in all our projects and self-manage all properties. So we mean it when we say we’re fully invested in your success.  We ensure financial stability and responsible asset management profitability on an everyday basis.

We’re always seeking new investors and fresh ideas.  For more information regarding investment opportunities please contact us.

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